SEO – Search Engine Optimisation

SEO – Search Engine Optimization is the process wherby you generate traffic by ranking on search engines such as Google, Bing, Yahoo etc. In our example below we will consider Google as it is the biggest search engine used around the world.

There are two types of listings on Google, Sponsored Listings and Relevancy Listings. Sponsored Listings are the ones that you pay for through Google Adwords and Relevancy Listings are the ones that we use SEO techniques to achieve.

When someone inputs a keyword or keyphrase into a Google, it will generate a results page showing websites that Google considers are the most relevant for that keyword. This is based on a number of factors and is known as Google’s Algorithm.

On our Keyword Research page we discussed keywords and keyphrases and you will by now know which ones you want to target. There are “on page SEO techniques” and “off page” techniques that we use to help Google find our website for the keyword we want to rank for.